Contact Us

Use the form on the right to contact us.

You can edit the text in this area, and change where the contact form on the right submits to, by entering edit mode using the modes on the bottom right. 

         

123 Street Avenue, City Town, 99999

(123) 555-6789

email@address.com

 

You can set your address, phone number, email and site description in the settings tab.
Link to read me page with more information.

Business Essentials: What Are Key Performance Indicators (KPIs) and How to Use Them for Your Business or Brand

Blog

Business Essentials: What Are Key Performance Indicators (KPIs) and How to Use Them for Your Business or Brand

Brielle Merchant

key performance indicators blog post business wellness business help data analytics WellwithBrielle.com-WellwithBrielle-instagram

Key Performance Indicators (KPIs)

Babes, do you know what a Key Performance Indicator (KPI) is?


KPIs represent analytical data that can help build your brand or business. There are so many possibilities as to what your KPIs will be. It really depends on what you would like to measure within your brand or business.

No matter what KPIs you use, the purpose of KPIs remain the same.

key performance indicators blog post business wellness business help data analytics WellwithBrielle.com-WellwithBrielle-instagram

KPIs should be used in your branding and business to decide what content you produce because KPIs show you what your audience loves!

What online platforms or social media sites do you use for your business or brand?

There are a number of online platforms that you can use to promote you business or brand. Each platform or social media site may have different KPIs that you use.

key performance indicators blog post business wellness business help data analytics WellwithBrielle.com-WellwithBrielle-instagram

Here I’ll cover KPIs you should use depending on the social media platform you select.

Youtube KPIs

  • Subscribers

  • Watch time

  • Views

  • Likes

Blog KPIs

  • Traffic

  • Page views

  • Email subscriptions

Website KPIs

  • Traffic sources

  • Google Search keywords

  • Most visited sites

  • Website search keywords

key performance indicators blog post business wellness business help data analytics WellwithBrielle.com-WellwithBrielle-instagram

Facebook KPIs

  • Likes

  • Comments

  • Followers

Twitter KPIs

  • Retweets

  • Total tweets

  • Followers

  • Top Tweets

  • Impressions

  • Profile Visits

  • Saved tweets

Instagram KPIs

  • Saves

  • Likes

  • Followers

  • Comments

  • Engagement

  • Website Clicks

  • Profile Visits

If you’re already using KPIs on Instagram then it’s likely that you know there are also a number of other KPIs that could be analyzed. For instance, reach, emails, calls, followers, user locations, user ages and impressions are all Instagram KPIs.

You should ideally track KPIs not just for your profile and feed, but also for your stories, IG TV, or other key opportunities where you’re producing content.

In fact, any content can have KPIs for it. Even if it’s not hosted on a social media platform.

This same concept can and should be used for any aspect of your brand or business. Every business should have KPIs that are tracked and used to make decisions.

Are you selling clothes? What are the overall daily sales looking like? The units per transaction? The average dollar amounts per transaction?

Or maybe you have your very own podcast! That’s another opportunity to identify and analyze KPIs.

brielle well with brielle . com wellwithbrielle.com

Once you’ve determined which metrics are your KPIs, then its really important you find a way to track the data.

Tracking the data will allow you to see any trends or similarities between what content does well with your audience and what content is less popular.



Well with Brielle uses KPIs especially when designing custom content calendars for clients. What are some KPIs you use?



Want to put your KPIs to work?

Let’s work on your social media strategy and meet regularly to discuss your KPIs. Each meeting I’ll identify KPIs for your business or brand and how you can impact those numbers.

Additionally, I'll design a custom content calendar for your business’ social media strategy using KPIs, or you can instantly download a free content calendar now! 

Are you not sure where to start or want to save time on the process?


Check out this free content calendar or let's chat to build your own custom content calendar! I can even help you create the posts!

Catch the latest on Instagram Well with Brielle